Category Archives: E-commerce

An E-commerce Market Strategy Framework

Here’s a framework for analyzing and evaluating an ecommerce retailer’s market strategy, the “ChannelAdvisor Ecommerce Framework” by Scot Wingo. Scot goes on to examine Zappos and ideeli as examples.
[The] five pillars of ecommerce that make up the CEF:

Selection
Value
Ease of use
Trust
Merchandising

[F]or a retailer of any size to be successful, they need to [...]