An E-commerce Market Strategy Framework

Here’s a framework for analyzing and evaluating an ecommerce retailer’s market strategy, the “ChannelAdvisor Ecommerce Framework” by Scot Wingo. Scot goes on to examine Zappos and ideeli as examples.

[The] five pillars of ecommerce that make up the CEF:

  1. Selection
  2. Value
  3. Ease of use
  4. Trust
  5. Merchandising

[F]or a retailer of any size to be successful, they need to decide what their strategy is for each of these areas, stick to the strategy and let buyers know what that strategy is. In many ways these decisions embody the retailers brand and how they are perceived by their customers.

from eBay Strategies: Episode II – Introducing the ChannelAdvisor Ecommerce Framework (CEF).