Silicon Valley software firm e*ECAD was awarded the October 2002 DisGraceful Advertising award by GraceNet, a women-in-technology organization.
e*ECAD is portraying its software licensing models on a freeway billboard with images of women: prostitute for hourly, girlfriend for term, and bride for perpetual.
e*ECAD has no comment on the billboard or GraceNet’s award.
Via the San Jose Mercury News.